When I decided to add AdSense ads to my blog, I made some research (as usual), and came up with a set of guidelines to the whole spooky SEO subject.Here is a set of of tips to improve your site and blog rating, and drive more performance out of your Google AdSense campaign.

Choose and Create Content

  • Make sure you have high quality, rich, interesting, useful and original content
  • Its good to have a niche site – but with sufficient advertisers
  • If possible, concentrate on content with high paying ads
  • One page per topic
  • Cover all missing subtopics
  • Update and add constantly

Optimize Site Flow

  • Natural site flow
  • Make sure all links work
  • Add About page
  • Add Sitemap page

Optimize AdSense Keywords

  • Mine for the best keywords
  • Pay attention to keyword density
  • Fine-tune before turning on AdSense

Keywords Fine Tuning

  • Important tags: Title, Headings, Bold, Italics, Alt
  • Choose the right keywords in title
  • Choose the right keywords in headings
  • Links: Wrap the link around keywords (text in links is valued higher by Google). Use the title attribute like so: actual text
  • Put the best keywords into the links
  • Pay attention to the meta tags
  • Actively block ads that are wrong
  • Ask AdSense

Optimize Images

  • Always use ALT with relevant keywords
  • Position images near relevant text
  • Images around the ad edges are helpful in getting attention

Improve Your Layout and Positioning

  • For short articles, place ads above the content
  • For long articles, place ads in the middle of content
  • Blend ad colors
  • Above the fold

Improve Relevancy

  • Avoid Non-English characters
  • Include specific sections with <!– google_ad_section_start–> and <!– google_ad_section_end–>
  • Exclude poison-words/sections using <!– google_ad_section_start(weight=ignore) –> and <!– google_ad_section_end –>
  • In case of bad relevancy, rename the page to trigger immediate re-crawl

Bring More Traffic To Your Site

  • Link from outside as possible
  • Promote the site: Submit to digg, reddit, sumbleupon
  • Add signature to your emails

Enjoy!

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